Rant: Industry admits outdoor advertising doesn’t work

I’ll say one thing: if legislation regarding advertising alcohol brands on outdoor mediums stays put, it will be an admittance by the industry to the ineffective nature of the medium.

Why? I made a short 2-point list.

In-game advertising

I recently got myself into the ludicrous, very feminine position of convincing my wife that buying Sims 3 is a better idea than propping up our garden with new goodies from the nursery.

Out with the new, in with the newer

It is especially interesting to look at technological developments, especially in the Newspaper industry. In the past couple of months, the print industry globally has taken a knock from a semi-lethal combination of changing consumer habits, technological innovation and one of the worst financial crises since WW2.

When not-so-viral is actually viral

A while ago I posted a video that I felt was sure to go viral… in a South African sense of the word that is. Well I’ve gone and tracked it and the results are in.

Ye olde word-of-mouth

These days there are a lot of media-related topics that make me want to gouge out my eyeballs and throw my MacBook off the balcony. Barack Obama, the marketing genius. The iPhone. Facebook. And my latest pet peeve, word-of-mouth advertising.

The age of video games

Exciting things are happening in the world of electronic gaming, especially when looking at it from an advertising point of view.

Why buy the cow

Flash games have become part of viral marketing culture and can be an expensive investment that might not see any return.

South Africans elect to register

It’s quite interesting when you consider the recent South African election registration process as a marketing exercise.

I want my MTfree

Perhaps I axed on-demand television too quickly. Recent moves by MTV shows that on-demand programming combined with the “currency of free”, will be a big player in the not-too-distant future.

IPTV scores an own goal?

To segway from the previous post on the future of television in America, a recent article in the Financial Mail caught my curious attention.