South Africans elect to register

It’s quite interesting when you consider the recent South African election registration process as a marketing exercise.

I want my MTfree

Perhaps I axed on-demand television too quickly. Recent moves by MTV shows that on-demand programming combined with the “currency of free”, will be a big player in the not-too-distant future.

IPTV scores an own goal?

To segway from the previous post on the future of television in America, a recent article in the Financial Mail caught my curious attention.

Fast forwarding to the future

This past weekend in Orlando, Florida, the Association of National Advertisers (in the US) met to discuss, well, the obvious topic of advertising.

Viral videos: South Africa vs. the States

Viral videos are nothing new. Filming something on a shoestring budget, editing it in something like iMovie or Movie Maker and sticking it on YouTube is no feat. It’s getting viewers to send it on and actually make it go viral that is.

Google moves into TV advertising

Google has yet again done something groundbreaking by making television more accountable and expanding into analytics – for TV.

MySpace Music tunes into artist music tastes

MySpace launched its new campaign for MySpace Music, taking on the big boys in an aggressive way.